How do external market factors impact Ryanair's pricing decisions?

External market factors significantly influence Ryanair's pricing decisions by driving major changes in ticket pricing. These factors can include competitive pricing from other airlines, fluctuations in demand due to seasonal trends, economic conditions affecting consumer spending power, and changes in fuel prices. Ryanair, known for its low-cost model, must remain agile and responsive to these external influences to maintain its competitive edge and optimize revenue.

For instance, during periods of high demand, such as holidays or major events, Ryanair may raise its ticket prices to capitalize on the increased willingness of consumers to pay more. Conversely, during off-peak times, the airline could lower prices to attract more passengers. This dynamic pricing strategy enables Ryanair to adjust fares in real time, ensuring they are aligned with market conditions and consumer behavior while maximizing flights' profitability.

The other options may downplay the substantial role that external market factors play in shaping pricing strategies, indicating either minimal impact or a limited focus on specific times, which does not accurately reflect the ongoing adjustments airlines make in response to market trends.