How does Ryanair generate additional revenue apart from ticket sales?

Ryanair generates additional revenue through ancillary services, which refers to the various non-ticket sales that complement the primary flight service. These services can include fees for checked baggage, priority boarding, in-flight food and beverages, seat selection, and other add-ons that enhance the travel experience. This revenue stream is crucial for low-cost airlines like Ryanair, as it allows them to keep base ticket prices lower while still maximizing their overall income.

The focus on ancillary services allows Ryanair to diversify its revenue, ensuring financial stability and profitability despite the competitive pressures of the airline industry. By effectively upselling these additional services, Ryanair has successfully created a business model that relies less on traditional ticket sales and more on the overall customer experience.