How does Ryanair primarily address passenger complaints?

Ryanair primarily addresses passenger complaints through an online customer service portal. This choice highlights the airline's strategy to streamline and manage customer interactions efficiently. The online portal allows passengers to submit complaints, access FAQs, and find resolutions without the need for direct communication. This approach not only reduces the volume of phone calls, which can be time-consuming, but also enables Ryanair to track and respond to issues in a more organized manner.

The online customer service portal facilitates quick responses to frequently asked questions and common concerns, allowing passengers to resolve issues on their own. It also enables the airline to maintain a record of complaints and resolutions, helping improve overall service quality over time. By utilizing a centralized online system, Ryanair can manage a higher volume of complaints more effectively than with other methods, like phone support, which can lead to longer wait times and inconsistent service outcomes. Thus, the online customer service portal represents a practical solution for addressing passengers' needs in a modern and efficient way.