How does Ryanair primarily determine ticket fares?

Ryanair primarily determines ticket fares based on route demand and competition analysis. This approach allows the airline to dynamically adjust prices in response to various factors such as passenger demand, seasonal trends, and the pricing strategies of competitors. By analyzing these elements, Ryanair can maximize revenue and optimize seat occupancy on its flights.

This method is effective in the low-cost airline market, where yields are heavily influenced by fluctuating demand. If a specific route is particularly popular, fares may increase to reflect that demand, while on less traveled routes, prices might be adjusted downward to encourage sales. This flexible pricing strategy enables Ryanair to remain competitive while also catering to passengers' willingness to pay, distinguishing itself from airlines that use more static pricing models.