How often does Ryanair reassess its fare structure?

Ryanair's fare structure is designed to be responsive to fluctuations in market conditions, enabling the company to optimize pricing and ensure competitiveness. By continuously reassessing fares, Ryanair can adjust to changes such as demand, economic shifts, competitor pricing, and seasonal factors. This approach allows the airline to maximize revenue while offering competitive prices, which is essential in the highly dynamic airline industry where market conditions can change rapidly.

Other options suggest fixed schedules for fare reassessment, either monthly, weekly, or seasonally, which do not align with Ryanair's agile pricing strategy. The continuous approach reflects a more modern and flexible pricing strategy, enabling Ryanair to react quickly to opportunities or challenges in real-time, ultimately enhancing its market position and customer satisfaction.