In what year did Ryanair transition to a low-cost airline model?

Ryanair transitioned to a low-cost airline model in 1990. This shift was a pivotal moment in the airline's history, allowing it to effectively reduce fares and expand its market presence. By adopting a low-cost strategy, Ryanair focused on minimizing operational expenses, such as using secondary airports, reducing in-flight services, and optimizing aircraft utilization. This model has had a significant impact on the airline industry, influencing both new and existing carriers to reconsider their pricing and operational strategies in order to compete effectively. The transition in 1990 laid the groundwork for Ryanair to grow rapidly and become one of the largest low-cost carriers in Europe.