What concept does Ryanair follow to keep fares low?

Ryanair operates under the no-frills service model, which focuses on providing the essentials necessary for air travel while eliminating unnecessary extras. This approach allows Ryanair to offer significantly lower fares compared to traditional airlines. By removing premium services such as complimentary meals, seat selection, and in-flight entertainment, the airline can reduce operational costs and pass those savings on to customers in the form of cheaper tickets.

This model attracts price-sensitive travelers who prioritize affordability over additional comforts. The no-frills approach is particularly effective in the low-cost airline market, where customers often prefer to pay only for the services they value. As a result, the airline can maintain a competitive edge while achieving high volume in passenger numbers, further enhancing profitability through ancillary revenue streams like baggage fees and priority boarding.