What feature of Ryanair's technology aims to ease the booking process?

The mobile app enhancements significantly streamline the booking process for passengers. With a user-friendly interface, the app allows customers to easily browse flights, select options, and complete their bookings in a matter of minutes. These enhancements often include improved navigation, saving preferences for future bookings, and integrating payment options to make the transaction process smoother.

Moreover, the mobile app can provide real-time updates regarding flight statuses and gate changes, which adds to the convenience for travelers. This focus on enhancing the mobile experience caters to the growing demand for on-the-go accessibility, thereby making it easier for customers to manage their travel plans directly from their smartphones.

Other features, such as multi-city booking options and live chat support, contribute to the overall customer experience but do not specifically aim to simplify the booking process in the same direct manner as mobile app enhancements do. Seasonal discount notifications might encourage bookings but do not facilitate the actual booking procedure itself.