What happens to ticket prices as demand increases according to Ryanair's strategy?

According to Ryanair's strategy, as demand for tickets increases, prices typically increase. This is a common approach in the airline industry known as dynamic pricing. When demand rises—perhaps due to a holiday season, special events, or increased travel interest—airlines often raise ticket prices to maximize revenue. This strategy capitalizes on the willingness of customers to pay more when they perceive a higher value due to increased demand.

In contrast, the other options imply that prices either remain stable, decrease, or are lowered for competitive advantage, which doesn't align with the typical practices observed in this pricing strategy. Ryanair aims to optimize its revenue through supply and demand fluctuations, which is reflected in their pricing structure.