What strategy has Ryanair implemented to handle customer demand fluctuations?

Ryanair has implemented the strategy of adjusting flight schedules regularly to manage fluctuations in customer demand. This approach allows the airline to respond dynamically to changes in travel patterns, ensuring that capacity aligns with the varying levels of demand throughout the year. By modifying flight schedules, Ryanair can add more flights during peak travel periods to accommodate higher demand, while scaling back services during slower periods to avoid excess capacity and minimize operational costs.

This strategy is essential for maintaining operational efficiency and profitability while ensuring that customers have access to the flights they need. Additionally, regularly adjusting flight schedules reflects the airline's flexible approach in adapting to market trends and passenger preferences. It enables Ryanair to optimize its resources and improve customer satisfaction by making more flights available when needed, without overwhelming the system during low-demand times.