What type of fee-related policy does Ryanair implement?

Ryanair implements a policy where all fees are disclosed prior to booking. This approach aligns with their pricing strategy, which aims to provide transparency to customers about the total costs involved in their travel purchases. By ensuring that passengers understand the complete breakdown of fees, including those for baggage, seat selection, and other services, Ryanair allows customers to make informed decisions before finalizing their bookings. This upfront fee disclosure is intended to improve customer trust and satisfaction, as it helps avoid confusion or surprise costs during the booking process. In contrast, opaque fee structures would obscure total costs until after some level of commitment from the customer, and fees communicated only after booking would lead to dissatisfaction. Lastly, claiming no fees associated with any products is not consistent with Ryanair's business model, where they generate revenue through various ancillary fees.