What type of pricing strategy does Ryanair employ?

Ryanair employs a dynamic pricing strategy, which allows the airline to adjust pricing based on various factors such as demand fluctuations, time until departure, seasonality, and customer purchasing behavior. This approach enables Ryanair to maximize revenue by offering different prices for the same service depending on when the ticket is purchased and how many seats are available.

Dynamic pricing allows Ryanair to remain competitive in the low-cost airline market by responding quickly to changes in demand and optimizing seat occupancy. For instance, prices may rise as a flight date approaches if demand is high or decrease in response to lower demand, encouraging early bookings. This adaptable pricing mechanism aligns well with Ryanair's business model of minimizing costs while maximizing revenue opportunities.