When assessing competition, what does Ryanair focus on?

Ryanair primarily focuses on the pricing strategies of other airlines when assessing competition. This emphasis stems from the airline's low-cost business model, which relies heavily on offering competitive pricing to attract customers. By closely monitoring how other airlines set their fares, Ryanair can adjust its own pricing strategy to ensure it remains appealing to budget-conscious travelers.

This focus on pricing allows Ryanair to position itself effectively in the market, enabling it to undercut competitors and maintain its status as a leading low-cost carrier. Understanding competitors' pricing strategies can also assist Ryanair in identifying market trends, seasonal fluctuations, and potential opportunities to enhance revenue through strategic promotions or fare adjustments.

Other factors like the number of available seats, customer service ratings, and airline mileage programs are important in the broader context of the airline industry but do not have the same direct impact on Ryanair’s core competitive strategy, which is fundamentally driven by price sensitivity among its target market.