Which approach does Ryanair use for dynamic pricing?

Ryanair utilizes a dynamic pricing strategy that significantly hinges on monitoring route demand and competition. This approach allows the airline to adjust ticket prices in real-time based on various factors that affect supply and demand, such as the number of available seats, the popularity of a particular route, and competitor pricing. By continuously analyzing these elements, Ryanair can maximize revenue by optimizing prices according to market conditions and customer behavior, ensuring they remain competitive while filling as many seats as possible.

The reliance on real-time data and competition differentiates their method from other approaches, which may focus on a singular factor like customer preferences or seasonal trends. While customer preferences and seasonal fluctuations do play a role, they are not the sole determinants in Ryanair's pricing mechanism. The effectiveness of dynamic pricing lies in the airline's ability to remain agile and responsive to market fluctuations, thereby capturing additional revenue opportunities.